Greeting Cards

This section contains examples of the greeting card illustrations I've done over the years. I was one of the original members of American Greetings' Alternative Cards team, and continue to work for them even as styles and trends change. Formed in the early 1990s, the Alternative Cards department was created in order to meet a growing market trend for contemporary humor as well as to offer a more spontaneous and less commercial look. Some of the middlemen were foregone in the planning process, so the artists were allowed greater creative freedom.

In this section you'll find examples of humorous illustration, spoof art, cartooning, caricatures, masculine, feminine, warm n' fuzzy as well as contemporary illustration styles. Most of these were done at a fairly rapid turnaround time. I approach each assignment as an art director would: "what kind of style might be best to convey the tone of the copy?"

People often ask me if I also wrote the cards that I've designed. In most cases, no -- they also employ a staff of full-time writers. However, everyone is encouraged to contribute. (Cards that I've also written are marked with an asterisk.)


Sample Gallery

Click on thumbnail to view larger version of image in separate window. To see more, click here to view a Flash slideshow.

All images copyright AGC, Andrews McMeel Publishing and Alleycat Studio.







Welcome to, the commercial portfolio site of Valerie Totire. Valerie Totire is a Cleveland-based illustrator who has been working professionally since the mid-1980's. Keywords: Valerie Totire, Val Totire, Totire, Alleycat Studio, illustration, cartoon illustration, cartooning, character design, concept and design, sculpture, greeting card illustration,, caricature, political caricature, sculpts, sculptures, toys, toy design, storyboarding, animal illustration, animals, cats, dogs